Post by account_disabled on Jan 7, 2024 23:22:41 GMT -5
Humor continues to be a safe value in advertising, also in the new era of the coronavirus , in which many advertisers prefer to can the laughter and reserve it for moments less lavish in misfortune. The Australian department store chain Myer has decided, however, to swim against the current and season its new Christmas campaign with a good dose of humor. In this campaign Myer encourages Australians to celebrate at Christmas all those moments (birthdays, weddings or graduations) that 2020 spoiled. The objective? May Christmas, metamorphosed into an enormous accumulation of postponed holidays (a soon sine die ), be this year bigger than ever. The central axis of Myer's campaign is a 100-second spot in which a pianist accompanied by a fabulous orchestra sings what the company hopes will become the Christmas anthem for Australians: "Bigger Than Christmas."
The announcement, brimming with optimism in times of anxiety, was signed by the agency Clemenger BBDO Melbourne , the production company Sweetshop and the director Nick Kelly. If you do not see the Phone Number List embedded video correctly, click here With its campaign Myer seeks to shine the spotlight on the immeasurable joy of gathering and being together to celebrate Christmas like never before. « We hope that our new campaign fills Australians with joy and inspiration to celebrate Christmas in a big way and with this holiday all those moments that they could not celebrate properly during the rest of the year», explains Geoff Ikin, customer chief officer of Myers. «It has been a horrible year.
However, out of chaos arises the unique opportunity to celebrate Christmas like never before by amalgamating many special moments into a single, wonderful holiday . And there is only one store where it is possible to find the perfect gifts for this special occasion: Myer,” say Jim Curtis and Ryan Fitzgerald, executive creative directors of Clemenger BBDO Melbourne. The idea of celebrating at Christmas all the special moments that the pandemic decided to ruin us is not without ingenuity, but it is perhaps only possible in Australian lands, where the COVID- 19 contagion curve is perfectly bent. On the old continent, and being as we are in the middle of the second wave of the coronavirus, Christmas is doomed to be burdened by multiple restrictions (not very compatible with excessively effusive celebrations).
The announcement, brimming with optimism in times of anxiety, was signed by the agency Clemenger BBDO Melbourne , the production company Sweetshop and the director Nick Kelly. If you do not see the Phone Number List embedded video correctly, click here With its campaign Myer seeks to shine the spotlight on the immeasurable joy of gathering and being together to celebrate Christmas like never before. « We hope that our new campaign fills Australians with joy and inspiration to celebrate Christmas in a big way and with this holiday all those moments that they could not celebrate properly during the rest of the year», explains Geoff Ikin, customer chief officer of Myers. «It has been a horrible year.
However, out of chaos arises the unique opportunity to celebrate Christmas like never before by amalgamating many special moments into a single, wonderful holiday . And there is only one store where it is possible to find the perfect gifts for this special occasion: Myer,” say Jim Curtis and Ryan Fitzgerald, executive creative directors of Clemenger BBDO Melbourne. The idea of celebrating at Christmas all the special moments that the pandemic decided to ruin us is not without ingenuity, but it is perhaps only possible in Australian lands, where the COVID- 19 contagion curve is perfectly bent. On the old continent, and being as we are in the middle of the second wave of the coronavirus, Christmas is doomed to be burdened by multiple restrictions (not very compatible with excessively effusive celebrations).