Post by account_disabled on Jan 8, 2024 3:54:51 GMT -5
The past year was full of significant farewells for the creative world. While Gerry Graf closed his 10-year-old agency, Maxi Itkoff fired his position as partner and creative head at Santo, owned by WPP. Already in 2020, it seems that the two creatives want to go against the current of circumstances, as both have partnered to open a creative startup in a year characterized by the massive closure of companies due to the pandemic. The bravery of creatives is not reproachable. In this way they have launched Slap Global to the advertising industry, whose headquarters are located in Buenos Aires, New York and Madrid , they describe themselves as the business accelerator that is driven by creativity . It is a hybrid between communication, consulting, data and design where the focus is on solving your clients' problems from the ground up. A business born against all odds, since it was the pandemic that paved the way to create this independent company of creative veterans.
For his part, Itzkoff had been executive creative director at Campo Nazca Saatchi Saatchi, known for his extravagant ideas such as the BGH campaign that tried to sell air conditioners with parents wearing Email Data underwear, or the Andes Beer Cannes Grand Prix that helped bar patrons to convince their loved ones that they were not in the pub. Both had the same sensitivity and an approach that leans towards ideas that fulfill people . In fact, over the years they already tried to team up, although it didn't go as expected. Graf wanted Itzkoff to join his agency, but circumstances got in the way of that decision. When Graf closed his company, that conversation was reborn to seek what was not achieved in the past. The last few months have been key for the new trajectory of the two creatives . Itzkoff had joined new partners outside of advertising and was in the process of building the technology and education startup Oxygen Advanced Sports Education. Graf, on the other hand, had been talking to Fox Sports about a possible job.
The two ended up collaborating with other talents in Spain and worked together on Zoom from three different continents. Finally they found a space with which they could build something new. maxi itzkoff and gerry graf The commitment to creativity in the midst of a pandemic The coronavirus has made many businesses opt for creativity, emotion and digital transformation quickly and agilely. Talent is more active than ever , and, in Graf's words: "It makes no difference if you are in New York or Madrid. Suddenly you can go look for talent anywhere on the planet, not just in your region. There is no longer an excuse not to be diverse ." The word agency has become the forbidden word for both . They don't want to behave like this business model, because, according to Itzkoff, agencies are helping less and less. “ It's about getting back to the core of our business, which is growing another business ,” he adds. AdAge collects these statements and reports that the name of the company is a direct reference to his new role, wanting to do things differently and having conversations that are not at all comfortable.
For his part, Itzkoff had been executive creative director at Campo Nazca Saatchi Saatchi, known for his extravagant ideas such as the BGH campaign that tried to sell air conditioners with parents wearing Email Data underwear, or the Andes Beer Cannes Grand Prix that helped bar patrons to convince their loved ones that they were not in the pub. Both had the same sensitivity and an approach that leans towards ideas that fulfill people . In fact, over the years they already tried to team up, although it didn't go as expected. Graf wanted Itzkoff to join his agency, but circumstances got in the way of that decision. When Graf closed his company, that conversation was reborn to seek what was not achieved in the past. The last few months have been key for the new trajectory of the two creatives . Itzkoff had joined new partners outside of advertising and was in the process of building the technology and education startup Oxygen Advanced Sports Education. Graf, on the other hand, had been talking to Fox Sports about a possible job.
The two ended up collaborating with other talents in Spain and worked together on Zoom from three different continents. Finally they found a space with which they could build something new. maxi itzkoff and gerry graf The commitment to creativity in the midst of a pandemic The coronavirus has made many businesses opt for creativity, emotion and digital transformation quickly and agilely. Talent is more active than ever , and, in Graf's words: "It makes no difference if you are in New York or Madrid. Suddenly you can go look for talent anywhere on the planet, not just in your region. There is no longer an excuse not to be diverse ." The word agency has become the forbidden word for both . They don't want to behave like this business model, because, according to Itzkoff, agencies are helping less and less. “ It's about getting back to the core of our business, which is growing another business ,” he adds. AdAge collects these statements and reports that the name of the company is a direct reference to his new role, wanting to do things differently and having conversations that are not at all comfortable.