Post by account_disabled on Mar 2, 2024 6:00:44 GMT -5
The company website is a digital showcase of the company, a fundamental window for making its reality known to potential new buyers. In the modern era, characterized by the aftermath of the pandemic and the difficulties of companies in maintaining their profits, focusing on this tool is the key to success. It is necessary, however, to recognize the challenges of a high-performance product: we analyze the main ones in today's article. The company website as a key tool for business To fully understand the site's opportunities, it is necessary to take a step back and focus on the ways in which buyers today inform themselves and purchase . For some years now, we have been witnessing a sudden change of pace with respect to the role of users. People are less and less inclined to respond to aggressive advertising activities: on the contrary, an active attitude prevails , seeking firsthand the solutions that can meet their needs. Buyers take on the characteristics of decision makers and are increasingly involved in all phases of the purchasing process , directly. This is where the company website comes into play: having to personally search for the best tool or service that responds to specific needs, search engines become the simplest - and at the same time important - means to achieve the goal.
Once you type precise keywords, search engines will highlight results that may or may not attract the potential customer's attention . It is clear, therefore, that the company website is not a simple tool for increasing business volumes , but represents the tip of the balance for achieving important turnover objectives in B2B. Request a free analysis However, setting up a website that works, attracts audience curiosity and ranks for the most strategic keywords is not an immediate task. It is necessary to recognize the main problems that can Australia WhatsApp Number Data hinder the efficiency of web pages. We have collected 7: discover them! 1) Why should a company website be responsive? A website that is not very user friendly simply isolates a portion of users and potential customers. Various statistics confirm how, first of all, traffic on company sites originates more from mobile devices rather than desktops and, secondly, how a bad experience in terms of navigation discourages a subsequent visit. In addition to usability, which must be exceptional from any device.
it is also essential to guarantee a clean but at the same time visually pleasant design. As we anticipated throughout the article, the company website is the digital window of the brand : everything must be coherent. Color palette, fonts and communication style must work in synergy to convey the value of the brand to the target audience. 2) Slowness VS lightness The degree of usability of a site by users is also measured by the time required to load. The lighter a site is, the faster it will load and deliver the promised experience to users. This theme is partly linked to the concept of speed in the modern era: frenetic lifestyles, increasingly efficient services and solutions at hand have contributed to changing the requirements through which people can feel satisfied. The world is moving forward and digital experiences are no different: if, on the one hand, they must be satisfying, on the other they cannot take too long. Confirming this trend, we find a survey by Unbounce on the impact of web page speed on consumer perception. The result? Nearly 70% of potential buyers say page speed impacts their purchasing decision. A very important aspect to underline is that speed not only affects users , satisfied by quick and smooth navigation, but also search engines . To index sites and pages, Google takes loading.
Once you type precise keywords, search engines will highlight results that may or may not attract the potential customer's attention . It is clear, therefore, that the company website is not a simple tool for increasing business volumes , but represents the tip of the balance for achieving important turnover objectives in B2B. Request a free analysis However, setting up a website that works, attracts audience curiosity and ranks for the most strategic keywords is not an immediate task. It is necessary to recognize the main problems that can Australia WhatsApp Number Data hinder the efficiency of web pages. We have collected 7: discover them! 1) Why should a company website be responsive? A website that is not very user friendly simply isolates a portion of users and potential customers. Various statistics confirm how, first of all, traffic on company sites originates more from mobile devices rather than desktops and, secondly, how a bad experience in terms of navigation discourages a subsequent visit. In addition to usability, which must be exceptional from any device.
it is also essential to guarantee a clean but at the same time visually pleasant design. As we anticipated throughout the article, the company website is the digital window of the brand : everything must be coherent. Color palette, fonts and communication style must work in synergy to convey the value of the brand to the target audience. 2) Slowness VS lightness The degree of usability of a site by users is also measured by the time required to load. The lighter a site is, the faster it will load and deliver the promised experience to users. This theme is partly linked to the concept of speed in the modern era: frenetic lifestyles, increasingly efficient services and solutions at hand have contributed to changing the requirements through which people can feel satisfied. The world is moving forward and digital experiences are no different: if, on the one hand, they must be satisfying, on the other they cannot take too long. Confirming this trend, we find a survey by Unbounce on the impact of web page speed on consumer perception. The result? Nearly 70% of potential buyers say page speed impacts their purchasing decision. A very important aspect to underline is that speed not only affects users , satisfied by quick and smooth navigation, but also search engines . To index sites and pages, Google takes loading.